The challenge
Turn advanced safety technology into a human launch story.
AMG / Selected Work / 10
Volvo EX90Safety recognizes safety
Turn advanced safety technology into a human launch story.
AMG / Selected workThe insight
Premium technology becomes credible when its benefit is understood through human expertise.
What AMG did
AMG and Casulo Creative Colab produced the official launch film featuring Yassine Cheuko.
The impact
Official launch film produced with Casulo Creative Colab and Ginga Pictures.
Evidence basis: AMG credentials deck and public campaign material.