The challenge
Turn a major global sports period into an ongoing cultural and hospitality destination.
AMG / Selected Work / 11
Club 90Miami's football summer
Turn a major global sports period into an ongoing cultural and hospitality destination.
AMG / Selected workThe insight
The highest-value sports moments often happen around the match, in the spaces where people gather.
What AMG did
AMG, The Brand Academy Miami and Experience Club US built Club 90 as a 39-day football, culture and hospitality platform.
The impact
39 days of programming and a multi-brand sponsor ecosystem.
Evidence basis: AMG / Club 90 project archive.