The challenge
Create an in-person brand moment capable of connecting Sol de Janeiro, Anitta and Sephora in a way that felt culturally alive, not merely promotional.
AMG / Selected Work / 01
Sol de Janeiro × Anitta × SephoraBeauty, culture and access
Create an in-person brand moment capable of connecting Sol de Janeiro, Anitta and Sephora in a way that felt culturally alive, not merely promotional.
AMG / Selected workThe insight
In premium beauty, desirability grows when product, talent and cultural context reinforce one another.
What AMG did
AMG's credentials document the project across activation, production and marketing, bringing brand, talent and retail relevance into the same experience.
The impact
A premium consumer experience built around a high-recognition cultural partnership. No campaign KPI is claimed where the credentials do not provide one.
Evidence basis: AMG credentials deck and connected Sol de Janeiro project archive.