The challenge
Create seasonal campaign systems that stay coherent from concept to retail execution.
AMG / Selected Work / 08
Chocolate LuganoOne idea, every touchpoint
Create seasonal campaign systems that stay coherent from concept to retail execution.
AMG / Selected workThe insight
Premium brands lose value when every channel behaves like a separate campaign.
What AMG did
AMG develops seasonal work from concept, KV, copy and imagery through social, POS, menus, displays and franchise materials.
The impact
A repeatable 360° creative model across seasonal moments and retail environments.
Evidence basis: AMG / Lugano project archive.