The challenge
Produce a large Brazilian cultural experience in Miami without reducing the tradition to decoration.
AMG / Selected Work / 07
Betnacional / São João MiamiScale with cultural precision
Produce a large Brazilian cultural experience in Miami without reducing the tradition to decoration.
AMG / Selected workThe insight
Cultural relevance at scale depends on operational detail and authenticity at the same time.
What AMG did
AMG created and produced a full São João experience by the water with scenography, food, music, hospitality, games and guest experience.
The impact
1,000+ guests, 120+ people across production and experience, and five months of planning.
Evidence basis: AMG Agency and public event coverage.