The challenge
Carry a recognizably Brazilian football-cultural expression into U.S. cities.
AMG / Selected Work / 13
Betnacional / Bonecos GigantesCulture travels
Carry a recognizably Brazilian football-cultural expression into U.S. cities.
AMG / Selected workThe insight
The strongest cultural symbols travel because they remain specific.
What AMG did
AMG produced the Bonecos Gigantes presence, taking a cultural language associated with Olinda into New York and Philadelphia.
The impact
A production-led cultural extension across U.S. match-day cities.
Evidence basis: AMG project description.